Tobacco Free Implementation Education Plan

8/9/2012

Purpose: Inform and educate both internal and external audiences (e.g., faculty, staff, students, visitors, community, and media) about the coming tobacco-free policy and cessation resources available, identify and educate campus community members and guests about the policy prior to arriving on campus, create a sense of pride about our campus being tobacco-free, and encourage participation from the campus community through comments, questions and concerns.

Audience

Campus wide

Include in Wellness Fair

Create consistent tagline and key message to be used with education materials about the upcoming policy. Brainstorm list of important elements of key message: date campus will be smoke free; resources to quit smoking; reason for the policy - contributing to healthy environment; respect for others and the environment

Obtain existing marketing materials for cessation through Health Plan, Quitline

New students –tours, Web, publications,

Communicate to and identify needs - specific audiences, messages, materials and/or formats

Athletics – primarily outdoor events will be in need of education - Communicate to and identify needs - specific audiences, messages, materials and/or formats

Digital signage where available on campus

Communicate to and identify needs - specific audiences, messages, materials and/or formats

Posting and/or distributing resources and quit messages in areas where smokers now congregate (“When you are ready to quit…”)

Discussed having open forums and/or focus groups to collect campus and community viewpoints

Communication re: Policy

Communication re: Compliance i. FAQs related to enforcement of policy will be added when finalized (estimated November 2012)

Develop web page with information and link to resources  

       a. Education re: Cessation resources  Listed on every page of smoke-free Web site

        b. For those who don’t want to quit smoking, there will be a need for information about how to manage their cravings throughout the work day.

Develop poster campaign

Screen savers or background on all campus computers, or other marketing via computer

Faculty/Staff

Present to Cabinet- enlist aid

Meeting w supervisors to explain and give  clear messages regarding expectation/enforcement

Present plan,  revised policy, rationale, cessation resources to Staff Council

Enlist aid

Present  plan, revised policy, rationale, cessation resources to Faculty Governance

Enlist aid

Present  plan,  revised policy, rationale, cessation resources on President’s Day – Enlist aid

Send email to faculty/staff w new policy and key messages

Identify and provide time during the workday for appropriate staff members to attend training on tobacco cessation, enforcement, etc.

HR site – consistent sentence needed to mention policy to prospective employees,   link to smoke-free site

Students

Present plan,  revised policy, rationale, cessation resources to RAs

Coordinate and deliver tobacco related lesson plans during Welcome week, residence hall meetings, and other student venues.

Present impending policy change, rationale,  cessation resources to Student Council

Train peer eds on healthy behaviors connected to substances – help w marketing

Make Dept of health and Quitline materials available at Health and Counseling centers

Survey students about when they started smoking, what bothers them about it,

Where it bothers them, to get stats to use in publicity if smoker, how much per week – use stats as part of publicity

Ask facilities to collect cigarette litter – butts and use it as marketing

All students – student portal may provide avenue to inform all students via their launch pages

Affiliates and campus visitors

Alumni to communicate policy and put on Publications -  identify needs - specific audiences, messages, materials and/or formats

Conferences/rentals/events to communicate policy and put on rental agreements Communicate to and identify needs - specific audiences, messages, materials and/or formats