Digital Marketing

Stay on the cutting edge of new media and communication with a bachelor’s (B.S.) degree in digital marketing from Paul Smith’s College.

Over half of all marketing is now digital—and this is only expected to increase. At Paul Smith’s College, future marketing professionals will gain the key skills needed to build a career in this fast-paced, high-demand field.

The digital marketing program brings an outdated curriculum into the 21st century by teaching students the methods companies and clients need to reach customers. From social media to search engine optimization, you’ll learn and develop new ways to make products, messages and ideas thrive across the digital landscape.

Classes are project-based and highly relevant to our lives. From craft beer operations to entrepreneurial business, students can also pair their degree with a unique minor or semester in residency that fits their own strengths and passions.

For students seeking a creative pursuit that can offer flexibility in when they work, where they live, and how they spend their free time, a career in digital marketing might be the perfect choice.
Joe Conto

Business & Hospitality Department Chair, Paul Smith's College

Key Facts
  • B.S. degree
  • 120 credit hours (minimum) required
Career Options
  • Brands consultant
  • Content manager/strategist
  • Email marketing specialist
  • Digital marketing manager
  • SEO/SEM strategist
  • Public relations manager
  • Product or social influencer
  • Customer relationship managerment
Courses & Objectives
Sample courses:

  • Graphic design
  • Principles of management
  • Mass communication
  • Principles of marketing
  • New media tools
  • Social media marketing
  • Search engine optimization
  • Viral and organic growth

Hybrid program:

  • Developed in conjunction with the Lower Cost Models for Independent Colleges Consortium, a national consortium of private colleges
  • The LCMC partnership allows students to earn PSC credit toward job-focused degree programs
  • Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium

PSC earns U.S. News’ No. 3 Most Innovative

Paul Smith's receives four Best Colleges distinctions, including the No. 3 ranking for Most Innovative Schools. Continue reading »