Communications & Marketing

The Office of Communications and Marketing helps tell the Paul Smith’s College story to audiences both on and off campus. The college’s communications team is responsible for public and media relations; building the college’s brand and message; publishing Sequel, the college magazine; and developing print and electronic communications, such as brochures, newsletters, social media and video.


A lot of factors go into good editorial and visual style, but one of the most important ingredients is consistency. These guides can help you use the college’s logos properly, pick the right typeface for a publication and settle, once and for all, whether it’s “Smitty” or “Smittie.” (It’s “Smitty.”)


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